Documentation Index
Fetch the complete documentation index at: https://docs.uxbrite.com/llms.txt
Use this file to discover all available pages before exploring further.
Overview
The Brand Marketing section is where your GTM strategy takes shape. It connects your brand identity, your ideal customer profile, and your campaign execution into a unified workflow. Everything you define here — your brand voice, your personas, your value props — flows into the AI Campaign Assistant to produce content grounded in your actual brand and audience.ICP Builder
Define your ideal customer — firmographics, personas, value propositions, and case studies.
Brand Kit
Set your visual identity and brand voice so every AI-generated output stays on-brand.
Campaigns
Plan and manage multi-channel campaigns with an AIDA funnel view and live performance metrics.
AI Campaign Assistant
Generate a full campaign plan — social posts, email sequences, ad copy, and more — in minutes.
Assets Library
Store, organize, and retrieve brand assets across campaigns and brand kits.
ICP Builder
Go to Brand Marketing → ICP Builder to define who you’re selling to. An Ideal Customer Profile (ICP) is the foundation of every campaign in GTM Suite. Your ICP feeds the AI assistant with the context it needs to write relevant, persona-specific content. You can create multiple ICP profiles for different segments or markets.Firmographics
Define the company characteristics that make a customer a good fit:| Field | Description |
|---|---|
| Company Size | One or more employee count ranges (e.g., 50–200, 500–1,000) |
| Industry | Target industries as tags (e.g., Fintech, SaaS, Healthcare) |
| Location | HQ regions or countries (e.g., United States, EMEA) |
| Technology Used | Software the company uses (e.g., Salesforce, AWS) |
| Tech Categories | Broader categories (e.g., CRM, Cloud Infrastructure) |
Personas
Personas represent the individual buyers within a target company. Each ICP can have multiple personas.| Field | Description |
|---|---|
| Job Title | E.g., VP of Marketing, Head of Growth |
| Seniority | C-Level, VP, Director, Manager, or Individual Contributor |
| Function | Department or team (e.g., Marketing, Sales, IT) |
| Location | Can differ from the company HQ |
| Other Criteria | Additional keywords or qualifiers |
Value Propositions
Value props describe the core benefits your product delivers. Add a title and description for each one. They appear as selectable options in the AI Campaign Assistant to ground generated content in your actual differentiators.Case Studies
Link real customer success stories to your value props. Each case study includes a title, description, client name, and URL — and can be associated with one or more value propositions for thematic alignment.Brand Kit
Go to Brand Marketing → Brand Kit to define your visual identity and brand voice. Your Brand Kit is used by the AI Campaign Assistant to keep all generated content on-brand. You can create multiple brand kits (e.g., one per product line or market) and designate a default.Brand Identity (Logos)
Upload or link your logo variants:| Usage | Description |
|---|---|
| Primary | Main logo for most use cases |
| Secondary | Alternate version or lockup |
| Favicon | Browser tab icon |
| Icon | Square icon variant |
Colors
Build your brand color palette with hex codes and usage roles:| Role | Description |
|---|---|
| Primary | Main brand color |
| Secondary | Supporting color |
| Accent | Highlight or call-to-action color |
| Background | Page or section backgrounds |
| Text | Body and heading text colors |
Typography
Define your font stack for headings and body copy. Each font entry includes a family name, usage type (heading or body), and provider (Google Fonts, system font, or custom URL).Brand Voice
The voice section directly shapes AI content generation:| Field | Description |
|---|---|
| Tone Adjectives | Tags describing your brand personality (e.g., Professional, Witty, Empathetic) |
| Mission Statement | A 2–3 sentence description of your company and what it does |
| Vision Statement | Optional long-term direction statement |
| Keywords | Brand messaging terms to reinforce across content |
Campaigns
Go to Brand Marketing → Campaigns to manage all your campaigns.Campaign List
The main campaigns page shows:- Summary cards — Active, Completed, and Total campaign counts
- Campaign grid — Each card shows name, description, and status
- Search and filter — Find campaigns by name or filter by status (Draft, Active, Paused, Completed, Archived)
Campaign Detail & AIDA Funnel
Each campaign has a detail page organized around the AIDA buyer journey:| Stage | Color | Intent |
|---|---|---|
| Awareness | Blue | Getting your message in front of the right people |
| Interest | Cyan | Building engagement with your brand |
| Desire | Purple | Creating intent and urgency |
| Action | Emerald | Converting leads into customers |
| Retention | Orange | Keeping customers engaged post-conversion |
Campaign KPIs
Four metrics are tracked per campaign, toggleable between Actual (measured) and Target (goal) values:| Metric | Description |
|---|---|
| Campaign Reach | Total impressions across all channels |
| Avg. Conversion Rate | Blended conversion rate across channels |
| Avg. Time To Convert | From first touch to conversion |
| New Customers | Total customers acquired |
Channels
Channels are the individual marketing tactics within a campaign, assigned to a buyer journey stage: Supported channel types: Email · SMS · Ad Platform · Social Media · Webinar · Web Page · Podcast · Direct Mail · Referral · Organic · Offline · Other Each channel can be linked to a third-party integration (e.g., Mailchimp, Google Ads, LinkedIn) for live metric sync. Channel sync status is shown as Synced, Pending, or Error.AI Campaign Assistant
Go to Brand Marketing → Campaigns and click the AI assistant button, or navigate to Campaigns → Assistant. The Campaign Assistant generates a complete, multi-channel campaign plan in a guided 5-step wizard.Step 1: Goal
Select or create a campaign, enter the campaign goal (e.g., “Increase demo requests for Q2”), and define specific measurable objectives.Step 2: ICP & Personas
Select an ICP profile and choose which personas to target. The assistant uses persona data to tailor content tone and messaging.Step 3: Value Propositions
Select which value props to lead with. The assistant weaves these into every channel’s copy.Step 4: Offer & CTA
Define your primary offer (e.g., “Free 14-day trial”) and call-to-action (e.g., “Start Free Trial”), plus an optional launch date.Step 5: Channels
Select the channels to include in the campaign, grouped by buyer journey stage.AI Generation
After completing the form, the assistant generates a full campaign plan. Output varies by channel type but typically includes:| Channel | Generated Content |
|---|---|
| Social Media | Posts with a drag-and-drop scheduling calendar |
| Multi-email drip sequences with subject lines and body copy | |
| Google Ads | Text ads, responsive search ads, and keyword lists |
| SEO | Topic and keyword recommendations for organic content |
| Landing Page | Page copy and headline suggestions |
Assets Library
Go to Brand Marketing → Assets to manage your marketing asset library. Upload and organize any file type — images, videos, audio, documents, or interactive assets — and associate them with specific campaigns or brand kits for easy retrieval. Filtering options:- Search by name or description
- Filter by type (Image, Video, Audio, Document, Interactive)
- Filter by category (Logo, Banner, Social Media, Ad, Document, Icon, Photo, Lead Magnet, Print, Podcast, AR/VR)
- Filter by campaign or brand kit
How It All Connects
The Brand Marketing section is designed to flow:- ICP Builder defines who you’re targeting and what resonates with them
- Brand Kit defines how you sound and look
- Campaign structures the plan across the buyer journey
- AI Assistant uses your ICP + Brand Kit to generate content for each channel
- Assets stores everything the campaign produces for reuse
Setup Guide
Walk through ICP and Brand Kit setup as part of onboarding.
Analytics
Measure campaign performance across channels.